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Business Strategy

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Using exhibit 8.8 & 8.9, describe situations or conditions under which horizontal integration and concentric diversification would be preferred strategic choices?

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SITUATION IN WHICH HORIZONTAL INTEGRATION SHOULD BE CARRIED OUT'
1. When there is a rapid market growth, however the company is in a weak competitive position.
2. When the purpose ...

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  • MBA, Eastern Institute for Integrated Learning in Management
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