Business Case Study
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YOUR Corporation is a high tech manufacturer, distributor and seller of "Vapourware".
Vapourware, as we all know, is the hi-tech solution to most of the world's problems: instant worldwide communications at the fraction of the cost of cell phones and Internet, 3D interactive TV, virtual meetings and conferences at the press of a button, robotic surgery in the remotest of locations. The list is endless and imaginative. You should know, it's your, get that, YOUR company!
Anyway, YOUR Corporation is in trouble. Your sister in-law (you should have known) jumped ship and started "MY Corporation", (She's VERY self-centred). Not only did she steal your ideas, concepts and blatantly infringed your patents, she lured some of the best brains in YOUR Corporation over to MY Corporation.
So, it seems we have a situation here.
What I want you to do is create a mini case study, "YOUR Corporation, a Study in Treachery!"
Tell me all about the hi-tech vapourware industry, the products, the market the players etc. What are the KSF (Key Success Factors) in this business? Tell me about YOUR Corporation, its development, the key people (yeah, include the evil sister in-law) its sales, some financial information, all the stuff you find in a case study.
Tell me about "The Event," that led to the wicked sister in-law to start her own company and (this is important) where it left YOUR Corporation and what is the situation you are in. Media reports (from National Enquirer, Star, etc) of the ensuing scandal are good to include. Exactly, what situation are you in? What are your options? What is your plan? What do you have to do to execute your plan? I'm looking for some detail here, timelines, actions etc. How will all this affect YOUR Corporation's strategy? The industry?
Obviously, this is an exercise in you being creative. At the same time I want you to create a case study to learn how to write them. Why? Because often the best way to deal with a complex situation is to sit back, be objective and write down what is happening, who the key people are, how do they impact the business (managerial preferences...or not) Overview the industry (environment), determine the strategy (if any) and looking at the organizational resources within the company. The trick is objectivity in your writing.
Stuff happens and at YOUR Corporation, it sure did. Create the situation and develop options and a way out of it. If you don't like the software industry, choose another one.
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Case Study
Back in 2003, my evil sister-in-law and I started Vapourware. We began as a small firm, but grew increasingly fast due to technology. Our company sells instant worldwide communications at the fraction of the cost of cell phones and Internet, 3D interactive TV, virtual meetings and conferences at the press of a button, robotic surgery in the remotest of locations. The strategy was simple. We would reach out to a global audience, ad go worldwide in order to reach out to others who need a computer or cell phone at fraction of the cost. We gave demonstrations with actual customers interested in the products, and immediately our business was booming. By 2005, we had over 50,000 customers, and are growing daily. The management team consisted of me and the evil sister in law, but over time we grew to have a Vice President, Public Relations Director, Human Resource Manager, and so forth.
As of this time, we now have over 50 people in management, and over 5,000 employees. The leadership is predominantly transformational in ...
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