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Continuous improvement and Apple

What is continuous improvement and how does it relate to Apple?

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As per asq, "Continuous improvement is an ongoing effort to improve products, services or processes. These efforts can seek "incremental" improvement over time or "breakthrough" improvement all at once."

As per the website, "Apple Inc. designs, manufactures and markets a range of personal computers, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking ...

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