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Assume that you are the CEO of a company that is about to launch a product or service somewhere in the United States. Select the product or service that is to be launched. Choose your product or service carefully-you will be creating detailed business plans around this product or service.

write a report stating the business objective or idea. Describe in detail the macro and micro business environment you expect to encounter. What will be your strategy to gain competitive advantage in this environment?

Also, describe the production or service delivery plan for your product or service. Make use of a relevant business tool in designing the production plan. Cover responses to all preceding questions of this assignment in this report.

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Assume that you are the CEO of a company that is about to launch a product or service somewhere in the United States. Select the product or service that is to be launched. Choose your product or service carefully-you will be creating detailed business plans around this product or service.

Write a report stating the business objective or idea. Describe in detail the macro and micro business environment you expect to encounter. What will be your strategy to gain competitive advantage in this environment?
The business objective or idea is that my company will make automobile chassis for Mercedes Plant in Tuscaloosa County. The company purchases automobile chassis from suppliers for its latest cars. The designs of Mercedes' cars are innovative, and this will place us at the cutting edge of automobile ancillary business in USA. There are is strong competition among ancillary businesses. There are several ancillaries located in Detroit Michigan. The automotive industry in Michigan is ...

Solution provided by:
Hatim Baxamusa, MBA
Education
  • BSc , University of Calcutta
  • MBA, Eastern Institute for Integrated Learning in Management
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