Distinguish strategic control from operating control. Give an example of each.
Explain the differences among implementation controls, strategic surveillance, and special alert controls. Give an example of each.
What are some measures that you can use to evaluate the success or failure of the strategy and its implementation?
Strategic control is briefly the regular and systematic checking that the company's strategies are appropriate to its marketing opportunities and resources, detecting problems and making necessary changes. On the other hand, operating control is checking whether daily actions are consistent with established plans and objectives. Strategic control requires data from many sources but operating control doesn't require comprehensive data. Strategic control is oriented to the future and is necessary for long-term planning ...
The difference between strategic control versus operating control are discussed.