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What is "Strategic Imperative"

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How would you state the strategic imperative (the goal that supercedes all others) in a firm? Is it clearly expressed in this organization? Describe an example of the message pattern that makes you think this. Does that strategic imperative match your personal values?

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This solution contains a short description of strategic imperative and how it is expressed within an organization.

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The strategic imperative of any firm is GROWTH! Whether this means growth in revenue or market share, in order to remain competitive in today's market, there is no other strategic imperative. Whether the firm is publicly or privately held, those entities which provided the capital required to launch the firm want to see a return on the investment, one way or another. However, the road a firm takes to ...

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