Marketing: Analyze Mission Statements of Three Companies
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In a series of interviews, you ask three recruiters to describe the missions of their companies. One says, "To make profits." The second recruiter says, "To create customers." The third says, "To fight world hunger."
1. Analyze and discuss what these mission statements tell you about each of the companies.
2. Rewrite these mission statements yet be sure that they reflect the same mission as the ones listed above.
3. If the mission statements are based on the results of market research findings, what type(s) of research could have been conducted?
In-text citing and references needed.
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Solution Summary
This solution provides an analysis of mission statements of three companies.
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To make profits: This company is about the bottom line. Their focus is on making money for the company and therefore the shareholders. They appreciate the advantages of competitive advantage as far as getting their money's worth in the availability of cost control and lower cost resources.
To create customers: This company knows that without customers, there is no company. Their focus is on creating a customer base and keeping customers happy. This way they have enough people to market to and who buy their products or service. This company is going to want to adhere to a better customer service type of marketing and their employees will be trained in creating good customer relations and a product of the quality their customers want and expect.
To fight world hunger: This company might have attributes of both the previous companies; ...
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