Add your strategies and tactics to implement and realize your strategic objectives, measures, and targets. Include marketing and information technology strategies and tactics. Develop at least three methods to monitor and control your proposed strategic plan, being sure to analyze how the measures will advance organizational goals financially and operationally. Finally, recommend actions needed to address ethical, legal, and regulatory issues faced by the organization, and how they can improve corporate citizenship.© BrainMass Inc. brainmass.com October 25, 2018, 5:12 am ad1c9bdddf
This is meant to be the final strategic plan for a particular company. You would adapt this to a company that you would be reporting on. This solution is approximately 900 words and 2 references. It also includes a Power Point Presentation on this particular company with 11 slides.
Strategic Marketing - Wal-Mart
I need assistance with the following marketing case:
Marketing Research, Markets, and Developing a Strategy for Target Marketing
Instead of or in addition to the markets it currently serves, should Wal-mart target the following markets? African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents
Wal-mart has been successful because it has merchandized products that can be mass marketed (products that appeal to anyone and everyone) and has attained the buying power to support very low pricing of those products. As opposed to mass marketing, other retailers have followed the principles of target marketing where the merchandized products have limited appeal in that they are considered as appropriate to subsets of a total population. Recent articles in the popular press point out that Wal-mart is finding it hard to grow by opening new stores and is considering targeting African Americans, the Affluent, Empty Nesters, Hispanics, Suburbanites and Rural Residents.
I am required to compose a 3 page report on this subject. It must contain an introduction, body, and conclusion.
See attachments for more background info.
Thanks is advance for you time and assistance!View Full Posting Details