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AirBnB Business Strategy

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In regards to the Airbnb business, should there be a separate strategy for the international component of the business model?

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Solution Summary

The Solution discusses strategies for AirBnB in a short response.

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Yes, there should be a separate strategy for the international component for several reasons. The international aspect of the business has grown tremendously over the years which leads to challenges in how the website and application is setup. If you are American and are traveling overseas, you will most likely want the website to display in English. If the website translates the listing automatically, it could be misleading in terms of thinking that the hosts speak English as well. Another difficult aspect is the payment options for travelers. Airbnb was ...

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