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Coronado Medical Center: Key Components of a Strategic Plan

You have been hired as the Health Manager for Coronado Medical Center. The Senior Medical Director is concerned that the Primary Care Unit of the medical center is highly inefficient, staff morale is low, and patient satisfaction ratings are disappointing. You have been hired to provide leadership and administrative direction for the Primary Care Unit, which provides age- and developmentally-appropriate services to infants, children, adolescents, and the elderly. You have been asked to oversee day-to-day operations of the Primary Unit, with the goal of identifying the primary sources of Coronado's problems in efficiency, staff morale, and patient care. The Senior Medical Director hopes that you can turn things around at Coronado by improving its image, increasing the quality of care within the practical constraints of financial accountability, and generally enhancing the overall organizational milieu at Coronado Medical Center.

One role you will take to help assess and improve these areas is to participate in the Strategic Planning Committee, which is responsible for assessing, analyzing, and communicating organizational goals and objectives to staff. This committee will also assess the organizational structure, culture, management policies and procedures, staffing and professional development issues, as well as programs of delivery to determine the most effective way to increase morale, improve patient care, and increase efficiency. In addition, you have been asked to head the Ethics Subcommittee of the Strategic Planning Committee, which is investigating the trade-offs between quality of care and financial accountability and their implications.

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Coronado Medical Center:
Problems with

You will try to improve the efficiency of Coronado by improving the contracts and forms in use. You will introduce indicative drug target scheme with which the cost of drugs will be reduced in a systematic manner. The quality of palliative care will be improved. In addition, the immunization program will be streamlined with the help of doctors. The department for women's health and family planning program will be
Reviewed and systematized under your leadership. Most importantly, within a period of 3 months there will be extensive computerization in the Primary Care Unit leading to improvements.

Staff morale:
The staff morale will be improved in four ways. Their salaries will be reviewed and revised if found below the industry rate. More responsibilities will be given to the staff commensurate with their abilities. A pre discussed procedure of evaluation will be introduced where by there will be fair and impartial evaluation of employees. ...

Solution Summary

This solution discusses key components of a strategic plan and how strategic plans are communicated and implemented in 650 words.