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Product's sales decline

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I'd appreciate ideas and help for attached question regarding sales decline of a product.

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Read a short description of a situation and answer the question associated with it.

The manufacturer of a drug has had a fair amount of success in terms of sales, market share, and profits obtained from this drug in the past several years. Nicole Kidman has been the drug's celebrity endorser and her tenure as the brand's spokesperson corresponds with the period of success the drug has enjoyed. However, for the past 6 months or so, things have been less positive and the drug's sales have been declining.

1. Without any more information, please list all possible reasons that could be causing this sales decline.

2. Next, for each reason listed, suggest one and only one way to address that reason for the decline.

3. Ascertain that your answer regarding the possible causes for the sales decline is structured logically and in a thoughtful manner using some framework.

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Solution Summary

The manufacturer of a drug has had a fair amount of success in terms of sales, market share, and profits obtained from this drug in the past several years. Nicole Kidman has been the drug's celebrity endorser and her tenure as the brand's spokesperson corresponds with the period of success the drug has enjoyed. However, for the past 6 months or so, things have been less positive and the drug's sales have been declining.

Solution Preview

One of the possible reasons for the decline in drug sales has been the non existence of brand ambassador for the drug. As Nicole Kidman is not endorsing the brand, it has led to decline in brand's popularity. Hence, to address this issue, the company either needs to hire Nicole Kidman again to endorse the brand, or hire another popular celebrity to act as brand ambassador and spokesperson for the brand.

Another possible reason for the decline ...

Solution provided by:
Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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