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why BP changed its product offering

Class discussion: Chapter 1 Video - BP Connect. Students will respond to the following:

o Discuss BP Connect's revenue stream prior to and after the introduction of BP Connect.

o Identify the needs that BP Connect is meeting for the customer?

o Discuss why BP changed its product offering?

o Location is an important variable for retailers. Discuss how BP Connect's location increased or decreased the likelihood of an exchange.

Solution Preview

o Discuss BP Connect's revenue stream prior to and after the introduction of BP Connect.

Prior to BP Connect, BP relied on gasoline and car washes as their sole means of income. Gasoline would typically be higher than car washes, but these were the only two sources of revenue. After BP Connect was introduced, gasoline became a transaction driver, and not the primary means of revenue. Gasoline transactions (people stopping to get gas) is the driver that gets people into the store, but once ...

Solution Summary

Class discussion: Chapter 1 Video - BP Connect. Students will respond to the following:

o Discuss BP Connect's revenue stream prior to and after the introduction of BP Connect.

o Identify the needs that BP Connect is meeting for the customer?

o Discuss why BP changed its product offering?

o Location is an important variable for retailers. Discuss how BP Connect's location increased or decreased the likelihood of an exchange.

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