Research the Bacardi website. https://mycampus.aiu-online.com/MainFrame.aspx?ContentFrame=/Default.aspx
Using your research findings from the Library and the Internet, develop both an EFAS (External Factors Analysis Summary) table and an IFAS (Internal Factors Analysis Summary) table.
The tables are to be submitted in one Excel file (one sheet for the EFAS and one sheet for the IFAS), separate from your assignment that will be written in MS Word.
Then in a word document, you need to communicate in writing and present your arguments. The description of both your environmental and internal scanning process, including what factors you considered and why will be in your MS Word file.
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Bacardi EFAS has opportunities as "weak economy and greater spending on low priced rum". The reason is that Bacardi rums are priced and positioned as reasonable priced rum. Another important opportunity is that Bacardi can start marketing its liquors. This will increase its revenues. Bacardi has bottling facilities in Australia, Austria, France, Germany, New Zealand, Switzerland, the United Kingdom, and the United States. From each of these countries it can market its products to different parts of the world. Bacardi has continued to purchase new brands of vodka and tequila. These brands represent opportunities for increasing sales. The weak economy argument has been selected because Bacardi rums are positioned as low cost and can help sustain an increase in revenues and profits. The locations, increased ...
Bacardi: EFAS and IFAS are discussed very comprehensively in this explanation..