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Strategic Audit for American Express: IFAS, EFAS and SFAS

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For your project, consider American Express (http://home3.americanexpress.com/corp/?source=cmhp_inav-aboutus). Using the guidelines in the attached document produce Strategic Audit for American Express in those areas I have outlined in the attachment.

IFAS, EFAS, and SFAS tables are to be presented in Excel format.

You will be graded on your knowledge of the software in building the MS Excel tables, and on your ability to communicate in writing and present your arguments. You will also be graded on your ability to analyze socio-cultural, political-legal, technological, and financial data to justify your available strategies and the one(s) you recommend, and finally on your critical thinking and problem solving abilities in justifying your set of strategies.

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Strategic Audit for American Express, IFAS, EFAS and SFAS

For your project, consider American Express ...

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