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    firm's resources limit its search for opportunities

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    How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.

    TEXT BOOK:Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

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    https://brainmass.com/business/resource-based-view/firm-s-resources-limit-its-search-for-opportunities-477193

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    1. How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.

    Step 1
    A firm's resources may limit its search for opportunity. Commonly, the resources a firm has or acquires are natural resources similar to high quality raw material or cheap utilities, or has highly qualified and skilled persons. The availability of new technologies is also a resource.
    A business searches for opportunities in its environment. It limits its search to opportunities that it can avail of with its current resources. For example, a conventional land-line ...

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