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firm's resources limit its search for opportunities

How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.

TEXT BOOK:Perreault, W. D., Cannon, J. P., & McCarthy, E. J. (2010). Essentials of marketing (12th ed.). New York, NY: McGraw-Hill/Irwin.

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1. How might a firm's resources limit its search for opportunities? Cite two specific examples for two specific resources.

Step 1
A firm's resources may limit its search for opportunity. Commonly, the resources a firm has or acquires are natural resources similar to high quality raw material or cheap utilities, or has highly qualified and skilled persons. The availability of new technologies is also a resource.
A business searches for opportunities in its environment. It limits its search to opportunities that it can avail of with its current resources. For example, a conventional land-line ...

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This posting gives you an in-depth insight into how a firm's resources limit its search for opportunities

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