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How can cultural nuances effect resources

In a discussion about: "resource-based view of the firm to strategic management in a global environment."

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How can cultural nuances effect resources?

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The resource-based view is grounded in the perspective that a firm's internal environment, in terms of its resources and capabilities, is more critical to the determination of strategic action than is the external environment. "Instead of focusing on the accumulation of resources necessary to implement the strategy dictated by conditions and constraints in the external environment (I/O model), the resource-based view suggests that a firm's unique resources and capabilities provide the basis for a strategy. The strategy chosen should ...

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How can cultural nuances effect resources