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Supply Chain Performance and Customer Value

1. There are many different measurers of customer value and supply chain performance measures are discussed.

2. How would you rank each measure (high to low) in their level of importance to contributing to customer value? Explain and defend your positions.

3. Under what circumstances would your answers change?

Solution Preview

Customer value would be measured using the following ranking:

Price and brand, this is the most important measure because customers value the price and brand above all else. A good brand can elicit commitment from customers.

Conformance(mil) to requirements , this is chosen as the second most important measure because how a organization ...

Solution Summary

This response discusses different measures of customer value and supply chain performance.