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    There are four Ps in marketing. These are Price, Product, Promotion, and Place. Choose a product or service with which you are familiar. Describe the product or service. Then, in your own words, describe the 4-P decisions which would be important when marketing this product.

    Please submit your assignment of 2-3 pages in APA format.

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    Solution Preview

    Thank you for posting today. It is my goal to provide ideas, definitions, research help, and instructions on how you, the student, should approach the assignment.

    Well, step 1 is clearly choosing a product with which you are most familiar. I'm going to choose luxury rental cars, since that's the business I am. One would expect your own product will be something else.

    Here's an example of the 4 P's for my product:

    Price: When I do pricing, I look pretty much at what other companies are charging for the ...

    Solution Summary

    The solution contains a look at what each of the four P's are.