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Marketing Management Black & Decker

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Using the case "Skil Corporation" (Harvard Business School case, no. 9-389-005), address the following:

First, she wants to know if the electric power tool industry is attractive and would like to have a better understanding about the competitive environment.

Second, she knows very little about Black & Decker, except for the fact that they held 31% market share. She would like you to include in your report, an assessment of Black & Decker's competitive position?

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Solution Summary

The electrical power tool industry is reviewed for competitiveness.