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Duffy-Mott organizational problem

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Almost every year at harvest time in upstate New York there are serious conflicts between the Duffy-Mott processing plant and the Apple Growers Association. The Association charges Duffy-Mott with exploitation and devious behaviour in setting exceedingly low prices at which it will buy apples from local growers. Duffy-Mott contends that the farmers are unrealistic and ill-informed about conditions in the apple market that influence the price it can pay for the purchase of apples. Duffy-Mott complains that individual growers sometimes sell many of their apples in the fresh produce market and not to them as promised, while arguing that low yields or other factors that prohibited the fulfilment of short-term supply agreements. Furthermore, the Apple Growers Association has begun to organise its members to withhold apples to increase their bargaining power.

Duffy-Mott is the sole surviving apple processor in an area that previously supported several processing plants. The Duffy-Mott plant could not be cost effectively retooled for any use other than apple processing.

In recent years growers have attempted to develop alternative outlets for their apples, including fresh apple markets in Canada and neighbouring states such as Pennsylvania. Transportation and other costs of reaching these markets are so high that these alternatives have not substantially resolved the growers' problems.

1. Explain the general organisational problem (and it's contractual implications) that is illustrated by this conflict?

2. Suggest an alternative organisational structure that would improve the position of everyone involved. Explain why.

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The response addresses the queries posted in 539 Words, APA References.

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The response address the queries posted in 605 words with references.
//Before writing about the basic issues underlying 'Conflict', it is essential to have knowledge about the general organizational problem that is illustrated by the conflict in an organization, which further will aid in analyzing the organizational structure in an effective manner//

Conflict is a state of discord caused by the actual or perceived opposition of needs, values and interests. A conflict can be internal (within oneself) or external (between two or more individuals). (Wikipedia)

Thus a conflict is a perception in mind of an individual or group of individuals that the other person or group is hindering the first party from achieving a goal.

Conflict in the organization primarily occurs when concerns are narrow and goals conflict, resources and power are seen to be limited and values are regarded as undesirable. For example difference in objectives of two different individuals in the organization can be the source of conflict. Scheduling resources is an important task as:

1. It will help in reducing risk of ...

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