Explore BrainMass

Transactional, collaborative, and collaborative and alliance

There are 3 types of buyer-supply relationships (transactional, collaborative, and collaborative and alliance).

a) How are these changing currently?
b) How does Electronic business affect these changes?

Solution Preview

Transactional relationships are based on quality, price and availability. They are found at the left hand side of the spectrum of buyer-seller relationships.

Collaborative relationships grow from transactional relationships and give the consumer more in the exchange. They are more specialized and personalized products that result in greater customer satisfaction. They are found toward the middle of the spectrum of buyer-seller relationships.

Alliance relationships grow from ...

Solution Summary

This response discusses the different types of buyer-supply relationships and how electronic businesses affect these changing relations.