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Research Methods and Statistics

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1) Are the different forms of consumer instalment credit in the following table highly correlated? Create your table in Word.

2) A researcher is asked to determine whether or not a productivity objective (in dollars) of better than $75,000 per employee is possible. A productivity test is done involving 20 employees. What conclusion would you reach? The sales results as follows:

a. 28,000 105,000 58,000 93,000 96,000
b. 67,000 82,500 75,000 81,000 59,000
c.101,000 60,500 77,000 72,500 48,000
d. 99,000 78,000 71,000 80,500 78,000

3) Interpret the following output examining group differences for purchase intentions. The three groups refer to consumers from three states: illinois, Louisiana, and Texas. What assumptions can you make?

Please see the attached document for all the necessary data.

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Solution Summary

An examination of the various research methods and statistics tools for data analysis. There are 3 problems that examine data correlation and interpretation of the results and F-test results analysis.

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MKT655 - Research Methods in Marketing for Virginia and Business

Please use template following:

Abstract

This is a single paragraph, no indentation is required. The next page will be an abstract; "a brief, comprehensive summary of the contents of the article; it allows the readers to survey the contents of an article quickly" (Publication Manual, 2010). The length of this abstract should be 35-50 words (2-3 sentences). NOTE: the abstract must be on page 2 and the body of the paper will begin on page 3.
 
Type your Paper Title

Introduction

Remember to always indent the first line of a paragraph (use the tab key). The introduction should be short (2-3 sentences). The margins, font size, spacing, and font type (italics or plain) are set in APA format. While you may change the names of the headings and subheadings, do not change the font.

Background

Insert your verbiage here and be sure to indent the first line of the paragraph. A very short, one-paragraph description of the geographic location (Use the City's website or other government source for this section). Remember to use citations in the body of the paper. This section must contain research. The proper format for citations: (Last name, year). The punctuation goes after the citation not at the end of the sentence. If no author is stated: (Short Title of Article, year). The punctuation goes after the citation not at the end of the sentence.

Define the Market

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. What are the trends in the market? What is the current and projected demand for the proposed product/service? For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the market: trends

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. What are the trends in the market? What is the current and projected demand for the proposed product/service? For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the market: current and projected demand

Insert your verbiage here and be sure to indent the first line of the paragraph. Remember to use citations in the body of the paper. This section must contain research. What are the trends in the market? What is the current and projected demand for the proposed product/service? For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the Target Market

Identify your target market. Provide a specific demographic profile and rationale for this decision. Include its common characteristics, and the area's population of this specific market. Is there Competition? Can you differentiate or establish a niche market? Research is required to back-up your selection and to provide statistics to show that it is a viable market. For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the target market: common characteristics

For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the target market: area's target population

For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the target market: competition

For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Define the target market: differentiation or niche market

For this section, you must use a combination of Census Data, Labor Statistics, Hoover's Pro, and articles from the Library's full-text databases. NOTE: The Library's Proquest Newspapers may be particularly helpful. Do not provide content without solid research to back up each statement.

Organizational Issues

How does a company register a corporation in the target State? Describe the costs and process to set it up in the State and a link to the required paperwork.

Feasibility Analysis

Analyze the research and formulate a decision on viability. This is the most important part of the paper. It needs to be 1 ½ to pages in length and is worth 60/150 points.

Conclusion

Add some concluding remarks-can be a sentence or two.

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