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    Ethnocentrism and effects on individuals and society

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    What is ethnocentrism and how does it affects individuals, societies and multinational corporations?

    Please provide examples.

    © BrainMass Inc. brainmass.com May 20, 2020, 1:40 pm ad1c9bdddf

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    In brief, ethnocentrism is the tendency for one group to think of their own ways as superior to those of others. Those who behave in an ethnocentric fashion are usually unaware that they are doing so. Their point of view is so narrow, so limited by their own cultural and ethnic experiences, that they are unable to perceive their own misunderstandings of other groups.

    For example, an American traveling in rural Africa becomes irate when trains or buses don't arrive on time. The person at the ticket counter receives the complaint with polite resignation and assures the American traveler that the bus will be along shortly. When the bus finally arrives hours later, the tourist is in a fit of rage. The African travelers, however, seem to take it all in stride. What the American is ...

    Solution Summary

    This solution gives examples of how ethnocentrism affects individuals, society and corporations. The text contains 506 words.