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    Walmart's Mexican Adventure

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    I need to know what is "Wal-Mart's Mexican Adventure" can you please help me find some research on this.

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    "Wal-Mart's Mexican Adventure" describes the success of Wal-Mart in the Mexican retail market.

    Wal-Mart's foray into Mexican retailing started in 1991, when it formed a joint venture with Cifra, a retailer that operated six different formats of supermarkets and restaurants around Mexico. In 1997, Wal-Mart acquired a majority share in Cifra, and today owns 62% of Walmex. Last year, Mexico accounted for one-fourth of Wal-Mart's $40 billion in international sales, second only to the U.K. Walmex's sales for this year, at $7.4 billion as of the third quarter, are ahead of 2002's by about $700 million. (Source: www.forbes.com)

    The main reasons for the success of Wal Mart in Mexico is that the management of Wal Mart provided low prices and good service to consumers in Mexico by running the company locally and not from their home office in Arkansas, USA. Wal-Mart altered the retail food landscape and set new competitive standards in Mexican retail industry with the help of its proprietary distribution sites,aggressive supplier price targets, low prices and good service.

    Comments to students: I am pasting few paragraphs found on the web along with their web source. ...

    Solution Summary

    "Wal-Mart's Mexican Adventure" describes the success of Wal-Mart in the Mexican retail market.