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    Test Marketing for a new product

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    Discuss the advantages and disadvantages of doing different types of test marketing for a new product. Compare web enabled test marketing to standard test marketing or any other type of test marketing i.e. simulated, controlled, virtual, electronic. Consider how the different approaches impact experimental variables of interest as well as extraneous variables.

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    Discuss the advantages and disadvantages of doing different types of test marketing for a new product. Compare web enabled test marketing to standard test marketing or any other type of test marketing i.e. simulated, controlled, virtual, electronic. Consider how the different approaches impact experimental variables of interest as well as extraneous variables.

    Test marketing helps to analyze the attractiveness and feasibility of potential market where we would like to introduce the new product or service. As we launch our product in very small scale and helps to forecast its acceptance in wider market. If we look on advantages, it helps in:
    • Determining need and ...

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