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Marketing Study: Two People, One Shoe Type

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Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps in the process.

Analyze the characteristics that influenced the buying behavior of each person interviewed. Based on the people interviewed, how do you think their demographics affected the purchase?

Include your interview questions in your assignment.

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Solution Summary

This answer is from a brief interview (includes interview questions that could be used) about the purchase by two people of shoes for work.

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This is a basic outline of what you need. Add to it or change what you need to make it your own.

Actually this is a perfect time for me to do this. My stepson and his ex wife both just went out to buy some shoes for work. They are assistant managers in a fast food restaurant. He is 26, the father of three and has some college education. He is first assistant manager. He loves technical things and electronics as well as fast cars and working on them. Any shoes he might get will probably be his main shoes to wear everywhere.
His ex wife is a shift leader, asst. manager trainee. She has two girls and is pregnant, six and a half ...

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