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    Marketing 421

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    2)How does your company differentiate itself from the competition? Please explain and illustrate

    a) Do you find this to be an effective method? Please explain.

    b) If you could alter it in any way would you? If yes, how?

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    Solution Preview

    The question wants you to give and example of a company differentiating and requires you to evaluate its differentiation.
    <br>
    <br>The question presupposes that there is a simple method by which a company differentiates itself. This is not substantiated by evidence. A company, which 'differentiates' itself, say by manufacturing a 'better' product also has a different sales approach, different packaging, different location of its plants, more efficient ...

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