Major differences between business and consumer markets
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From a marketer's perspective, what are some of the major differences between business and consumer markets? Are there different factors that influence business and consumer decision-making and, if so, what are they and how would they affect marketers' approaches to working in these markets?
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Solution Summary
The major differences between business and consumer markets are examined.
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One point that marketers understand is that both consumers and businesses need things, but in most cases, consumers also want things and they are easily tempted. Consumers are tempted by targeting their wallets with good prices, their egos with luxury and unnecessary items, and their jealousy by telling them others of their same type already have or are going to possess items. Businesses on the other hand have stricter guidelines because they are more involved in ...
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