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The chief method revolved around three specific areas, cite each and could you give me an example of a retailer that might fit in each of these categories?

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Solution Summary

This question involves the fundamentals of retailer positioning.

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Retailers can position themselves as offering one of four levels of service:
1. Self service - the cornerstone of all discount operations. Many customers are willing to carry out their own locate-compare-select process to save ...

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