Purchase Solution

Anti-Abortion Commercial: Marketing Variables in an Experiment

Not what you're looking for?

Ask Custom Question

A pro life-group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups.

What would be the independent and dependent variables?
In this experiment and what type of potential threats to external and internal validity in this experiment?

Purchase this Solution
Solution Summary

This solution identifies 5 independent variables, 5 dependent variables, 5 threats to external validity and six threats to internal validity and helps discuss some important elements of marketing research. This solution is 523 words.

Solution Preview

This question wants you to evaluate an attitude study carried out to evaluate the effectiveness of an antiabortion commercial. This study is carried out in Atlanta, Georgia and wants you to identify the independent variables, independent variables, and the potential threats to external and internal validity.

This is a template to help you answer this question.

INDEPENDENT VARIABLES
1. The procedure for the selection of the respondents.
2. The selection of Atlanta, Georgia as the area from which the samples have been selected.
3. The demographic characteristics of the selected group.
4. The previous exposure of these respondents to other antiabortion commercials.
5. The prior exposure of these respondents to medical details about abortion and its implications for the mothers and ...

Purchase this Solution
Free BrainMass Quizzes
Introduction to Finance

This quiz test introductory finance topics.

Team Development Strategies

This quiz will assess your knowledge of team-building processes, learning styles, and leadership methods. Team development is essential to creating and maintaining high performing teams.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.

SWOT

This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.

View More Free Quizzes
Related BrainMass Solutions

  • Anti-Abortion Commercial: Marketing Variable in Experiment

    42890 Anti-Abortion Commercial: Marketing Variable in Experiment A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia.

  • Research design and methodology

    What were the independent and dependent variables in this experiment?

  • Research design and methodology

    What were the independent and dependent variables in this experiment?

  • Research and Design

    ., anti-abortion commercial) has really produced the measured effect (changed attitudes about abortion)? Extraneous variables, which might have produced the effect with or without the treatment, are often called "threats to validity."

  • Survey response validity in experiment

    One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups. What were the independent and dependent variables in this experiment? What type of research design was used?

  • abortion rights

    an objection to such abortion on moral or religious grounds shall not be required to participate in the medical or surgical procedures which will result in the abortion.  

  • Counseling: Contraception and Abortion

    Similarly, if a person who is an unmarried pregnant woman and has serious health hazards if she continues with pregnancy may be told by the counselor to go in for an abortion. The counseling session may get derailed.

  • Article Review: Abortion Issues

    There are people holding signs that are anti-abortion and pro-life. The writing doesn't really offer much new information, but rather states that the issue is complicated. In this way, the entry seems to state the obvious.

  • Marketing research using broadcast media and the internet

    Suggest a methodology for marketing this determination. (5) What are some important independent variables that must be dealt with in experiment to test consumer reactions to a pilot for a new TV series? Explain why those variables are important.

View More Related Solutions