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    Anti-Abortion Commercial: Marketing Variable in Experiment

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    A pro-life group wanted to test the effectiveness of an antiabortion commercial. Two random samples, each of 250 respondents, were recruited in Atlanta, Georgia. One group was shown the antiabortion commercial. Then, attitudes toward abortion were measured for respondents in both groups.

    What were the independent and dependent variables in this experiment?

    What type of research design was used?

    What are the potential threats to internal and external validity in this experiment?

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    Solution Preview

    1) From what you are telling me here, your root independent variable is whether or not a person in the survey group saw the video. Then the dependent variable would be the results of the survey; they "depend" on watching or not watching the film.

    2) Presuming you mean of the four basic types of business research designs, this would be ...

    Solution Summary

    This solution discusses the anti-abortion commercial in 239 words.