Branding Strategies
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Select a large company that has created a strong product identity in the market (for example Coca-Cola, Tide Detergent, or Crest Toothpaste). What branding strategies has the company used to create their product identity?
Provide examples and explain your reasoning in a 200-300 word response.
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Solution Summary
Branding strategies of large companies to create product identity
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McDonald's has used many great strategies to brand their image. The first of these was creating the Golden Arches. Even though this logo is not associated with food in any way, almost every person on the globe knows that they yellow "M" stands for McDonald's and the fast food that they serve.
McDonald's also has a slogan, "I'm lovin' it." This branding strategy works for commercials when ...
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