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Absolute Market Potential for Industry Sales

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Given that absolute market potential almost always exceeds actual industry sales, why do marketers bother to make potential estimates, and how or why do companies make sales (revenue) estimates for any company and the kinds of decisions those estimates will drive.

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Solution Summary

The solution discusses the benefits of sales forecasting. Given the absolute market potential, the expert determines how companies make sales estimates.

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Marketers bother to make potential estimates about sales and revenue to provide a sense of direction and decision making framework or guideline for the marketing and strategy team. Such ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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