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First Mover Advantage

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Is First Mover Advantage a must? Is it an advantage to an MNC? And if so, how do you explain Apple's success (a company which did not invent anything but simply adapted existing products)? Are they an exception or an example of how an MNC should succeed?

Lastly, explain Absolute and Comparative Advantage relative to your country and one of its key products or industry.

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QUESTIONS
Is First Mover Advantage a must? Is it an advantage to an MNC? And if so, how do you explain Apple's success (a company which did not invent anything but simply adapted existing products)? Are they an exception or an example of how an MNC should succeed?
Lastly, explain Absolute and Comparative Advantage relative to your country and one of its key products or industry.

SOLUTION

* Is First Mover Advantage a must?
First Mover Advantage is never a MUST, but is a great advantage in certain industries. According to Pearson Education, "The basis of first-mover advantage is simple: by being the first to enter a new market, the business gains an advantage over its actual and potential rivals. This is true whether ...

Solution Summary

The solution explores if First Mover Advantage is a must or advantage to a MultiNational Corporation (MNC). Apple's success is examined, along with how an MNC should succeed. Finally Absolute and Comparative Advantage is discussed relative to key products or industry.

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See Also This Related BrainMass Solution

First-Mover vs. Late-Mover

The managers of your company are deciding whether to develop a brand new product not yet seen in the marketplace or a version of a competitor's product that has already been launched into the marketplace.

Management has called a meeting to discuss which way to go. They want to know if they should follow the "first-mover" theory or "late-mover" theory. You have been assigned the task to develop a neat and organized report for this meeting that will give evidence that describes and discusses either supports or disagrees with these theories. You may use the Library or other Web resources to find more information on these terms as well as examples to support your position.

As a new consultant, you really don't know much about the company involved, the potential products that the managers want to discuss in their meeting, nor the personalities of the managers who will be attending the meeting. The very best that you can really do within the given scenario is to thoroughly and factually explore both of these theories in your report as input for their discussion during the remainder of the meeting.

You should provide an unbiased comparison of the two theories.

- Identify at least four advantages and four disadvantages for each theory and comprehensively show how each advantage or disadvantage affects the use of that theory (a minimum of 16 pros/cons in all).
- Identify at least four examples of real firms who have been successful and four examples of real firms who have been failures using each theory (a minimum of 16 real firms in all).
- Provide a definitive and unbiased recommendation of which theory to use. You should provide the specific attributes which constitute the most advantageous context in which the chosen theory operates and justify your recommendation with researched support, logic and examples.

In the end, state your opinion as to which theory to use and justify your recommendation - this is where your research should show. You should state what conditions/assets/resources are needed to better achieve success with the theory you recommend and justify your decision with research, example and logic.

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