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Three Case Studies

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I need help with three case study problems. Each case has three questions.
Please answer the questions using the short essay format. (answer no more than ten lines for each question).
See attached files.

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https://brainmass.com/business/marketing-information-systems/three-case-studies-198937

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Case 4
1. Companies that are supporting their global marketing and expansion efforts faced challenges like information on the trade shows to attend for exporting specific products. The companies may not know the papers they need to file if a person wants to enter a particular country or the knowledge of local laws that the company should consider if it is attempting to enter a country. . Companies require information about exporting or entering countries which might be available with experts but the company may have no access to these experts. The AskMe system has a network of worldwide experts each having specific pockets of knowledge that can provide specific information about a particular country, the way of doing business, export opportunities, local laws and local contacts. These experts can be contacted by program manager for DOC Insider and missing information can be collected.
2. Within the Department of Commerce a review can be carried out to identify the gaps in business process counseling. There may be groups of DOC experts in one area located in a specific office. If the information available with each of these groups is collated by using the AskMe system it will become very easy to identify the areas of information for which no experts are available. The Department of Commerce can then make effort to recruit or train ...

Solution Summary

Three case study problems are discussed in great detail in this solution.

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Case Analysis: Using data to make decisions about honeymoon destinations.

To complete this assignment, use to the "Honeymoon Destinations" reading from your studies for this unit, and the Honeymoon Destinations Code-book Excel file and the Honeymoon Destinations Code-book Errata document linked in the Resources. Note that there are three discrepancies between the data in the case code book from the reading and the data in the Honeymoon Destinations Code-book Excel file. These exceptions are outlined in the Honeymoon Destinations Errata document. Conform to the Excel file from the Resources for the actual data for this assignment.

Suppose that Todd Bobzien and Clayton Rose have engaged you to analyze the data they gathered via their direct-mail survey. The responses of the 91 people who returned the survey are represented in the 54 variables in the Honeymoon Destinations Code-book Excel file. (Refer to the data code-book in the "Honeymoon Destinations" reading for an explanation of what each of the variables appearing in the spreadsheet represents.)

Bobzien and Rose have some ideas that they would like you to investigate:

1. They believe that people with higher incomes would be more likely both to be interested in a video about potential honeymoon destinations, and to be willing to pay more for such videos. They want you to determine what the data indicate about this.

2. They also believe that individuals with higher incomes (in the top half of annual income levels, nationwide) have different interests than those with lower incomes, and they would like to target those with higher incomes. Bobzien and Rose want you to determine what attributes of a video would interest that higher-income group; specifically:
Which destinations interest them most?
What characteristics of resorts interest them most?
How many resorts do they want to see on a video?

3. In the beginning, they need to focus their marketing and distribution to as few channels as possible, and they want to know what the very best channels would be, based on what the data suggests.

4. Clayton believes that the individuals in their target group (those with higher incomes) would be willing to spend at least fifteen dollars on a video, and he wants you to test that hypothesis.

5. Todd is less interested in testing a hypothesis than he is in developing an estimate for what people would be willing to pay. He would like 95% confidence intervals for the average price people would be willing to pay: one for the higher-income group, one for the lower-income group.

6. They both want to know what family member typically does the research about possible honeymoon destinations, and who primarily makes the decision on selecting the destination.

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