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Measuring Corporate Diversity Efforts

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Consider the following document about Southwest Airline's Diversity Council:

https://www.google.com/search?q=diversity%20at%20southwest&ie=utf-8&oe=utf-8&aq=t&rls=org.mozilla:en-US:official&client=firefox-a

What does it say about how they measure corporate diversity efforts? Do you feel it is effective?

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Solution Summary

This solution discusses the corporate diversity efforts carried out by Southwest Airlines, including an explanation of how Southwest assesses its efforts (i.e., by using the Human Rights Campaign Corporate Equality Index) and the effectiveness of their efforts.

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Hi,

Southwest Airlines measures their corporate diversity efforts by using the Human Rights Campaign (HRC) Corporate Equality Index (CEI) which is an annual survey that participating companies complete and submit to the airline (Diversity Council, 2011). The HRC CEI lets the company see how the public views their diversity efforts, specifically when it comes to the policies and procedures regarding the LGBT community and employees. The higher the HRC CEI rating, the better; "In order to ...

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