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Customer Service and SCM: How to manage forward and reverse

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1. Explain in detail how and why a company should manage both forward and reverse supply chain management. Include what they should focus on to improve their customer service levels.

2. Research a global company of interest and recommend an application of these concepts to their supply chain.

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Solution Summary

In optimizing a company's forward supply chain there needs to first be an assessment and measure of the present flow and activity points, as well as measures of how much time each function is taking. The optimal time needs to be determined based on consumer need and then measures such as automation of some or all activities need to be put in place. The forward supply chain from the ordering of raw materials or inputs needs to be governed by the final consumer. The buyer power must be at such a level that the production timing and quality are correlated to ...

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Optimizing forward and reverse supply chains

In optimizing a company's forward supply chain there needs to first be an assessment and measure of the present flow and activity points, as well as measures of how much time each function is taking. The optimal time needs to be determined based on consumer need and then measures such as automation of some or all activities need to be put in place. The forward supply chain from the ordering of raw materials or inputs needs to be governed by the final consumer. The buyer power must be at such a level that the production timing and quality are correlated to the desires of the market. The more accurate and timely the data from sales can be translated into improved production efficiency, the better the management of the supply chain. For example when an item is purchased at a Wal-Mart retail outlet, the cash register reads a bar code which almost simultaneously communicates this information to the central warehouse for that geographical area. ...

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