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Cases: Creating, Implementing, and using Business Intelligence

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See the attached file.
"Lessons to be learned from the Clinic and Resort cases about creating, implementing, and using business intelligence"
Business Intelligence is a complex socio-technical innovation, so thinking about the question in socio-technical terms is likely to be of some value to you.
(1) Begin by stating your position on this question clearly and concisely -- what are the "lessons learned"?
(2) Citing appropriate sources, present the reasons why you draw these conclusions. Be sure to make the most effective case you can.
(3) Then establish what counterarguments can be made in response to your conclusions.
(4) Finally, review your original position in light of the counterarguments, showing how they are inadequate to rebut your original statement.

Resources to review: The Business Intelligence Guide website is a gold mine of useful information about BI specifically. Read some of the overview articles (they're short), to generally familiarize yourself with BI terminology:
Resource: Electrosmart Ltd. (2011) The Business Intelligence Guide. Retrieved February 27, 2011, from http://thebusinessintelligenceguide.com/index.php. Recommended sections include:
BI Best Practices. http://thebusinessintelligenceguide.com/bi_strategy/BI_Best_Practices.php
BI Solutions. http://thebusinessintelligenceguide.com/bi_solutions/index.php
BI Drivers. http://thebusinessintelligenceguide.com/bi_strategy/Drivers_Of_BI.php
BI Barriers. http://thebusinessintelligenceguide.com/bi_strategy/Barriers_To_BI.php
Getting Started in BI. http://thebusinessintelligenceguide.com/bi_program/index.php
Cases: Konitzer, K. and Cummens, M. (2011) CASE STUDY - Using Analytics to Improve Patient Outcomes and Billing Accuracy at Marshfield Clinic. TDWI. Retrieved September 16, 2011, from http://tdwi.org/articles/2011/07/11/case-study-using-analytics-to-improve-patient-outcomes-and-billing-accuracy-at-marshfield-clinic.aspx
Microsoft Inc. (2011) Exclusive Resorts, LLC Destination Club Generates Rapid ROI, Enhances Services, Takes Control of Business. Microsoft Case Studies. Retrieved September 16, 2011, from http://www.microsoft.com/casestudies/Microsoft-Dynamics-AX/Exclusive-Resorts-LLC/Destination-Club-Generates-Rapid-ROI-Enhances-Services-Takes-Control-of-Business/4000009718
Use in-text references to your readings material.

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The solution discusses clinic and resort cases about creating, implementing and using business intelligence.

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"Lessons to be learned from the Clinic and Resort cases about creating, implementing, and using business intelligence"
Business Intelligence is a complex socio-technical innovation, so thinking about the question in socio-technical terms is likely to be of some value to you.
(1) Begin by stating your position on this question clearly and concisely -- what are the "lessons learned"?
The lessons learned from both cases are that disconnected systems, however
innovative, can increases costs of operations in several ways and that popular or highly
recognized business systems are not always the best solutions for business operations.
Disconnected systems can lead to inefficiency of service and lack of continuity in businesses
processes, making them more costly.
(2) Citing appropriate sources, present the reasons why you draw these conclusions. Be sure to make the most effective case you can.
In the case of the resort this may lead to less than optimal service for guests in
planning and enjoying their vacations. In the case of the Marshfield clinic disconnected
systems were inefficient and costly to the organization as checking for accuracy of billing
and coding of procedures was a difficult task. The data for checking accuracy was not
available in a manner that was easy to access and that allowed for immediate analysis.
"Self-service BI is becoming the holy grail of business intelligence in its big promise to
break the reliance of business users on IT to create their ...

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Beatrice Martino, MEd
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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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