Voted as the most innovative company for three consecutive years during 2006-2008 and voted as America's number 1 most Admired Company (McGregor, 2008), Apples faces a major challenge to continue growth at this level.
Describe two factors you think Apple should consider as the company develops long-term strategy for growth.
If Apple were to build a balanced scorecard, what two objectives do you think should be included in the learning and growth perspective? You may use examples from the balanced scorecard institute's website, www.balancedscorecard.org.© BrainMass Inc. brainmass.com June 20, 2018, 5:24 am ad1c9bdddf
The first factor that Apple Inc should consider as the company develops long-term strategy, is that it should focus on cost reduction. Apple should become a cost leader. It has all the requirements of being a cost leader. It can realize economies of scale. It has very large sales volumes. It should use its assets efficiently, exercise bargaining power with suppliers, and reduce operational costs.
The second factor that Apple should consider is that its research and development should be closely aligned with customer needs. It should ascertain potential customer ...
This posting gives you a step-by-step explanation of research & development at Apple Inc. The response also contains the sources used.