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    Anticipating Change

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    OD in Practice: Can Steve Jobs Keep His Mojo Working?

    Can chief executive Steve Jobs provide a permanent reprieve for Apple Computer, Inc.? Jobs has brought Apple back from the verge of oblivion, racking up profits and restoring Apple's image with the innovative iMac and iBook. Apple stock has increased more than 8 times since Jobs returned.

    Now it's time for his next act. Before an adoring crowd at the Macworld Expo in New York, Jobs unveiled a long-awaited notebook version of the iMac aimed at consumers and students. (The two-toned iBook is priced aggressively and available in either blueberry-and-white or tangerine-and-white plastic). "It's a rocket ship," Jobs brags. The iBook fills in the last piece of a product road map Jobs had outlined earlier. Its success could restore Apple's luster in portable computers - as the iMac did on the desktop. And thanks to "being cool," Apple gets away with charging up to 25 percent more than competitors for a similarly equipped machine.


    In the past, many felt that Steve Jobs' charismatic leadership and idiosyncrasies caused some internal problems. At Apple, he was seen as a leader whose brilliance and idealistic vision of "providing computers as a tool to change the world," drew other talented people to him. Yet, by the same token, his management style tended toward throwing tantrums and to berating and humiliating employees who disagreed with his ideas. Also, his habit of making decisions and then suddenly changing his mind has been given as part of the reason he is difficult to work for.


    But is the iBook enough to sustain Apple's momentum? Most analysts think so - at least for now. Admittedly, like all computer makers, Apple is operating in a pricing environment so brutal that some PCs are now offered for free in conjunction with multiyear Internet service contracts.

    More important, it could be a new vehicle for rebuilding market share. Even after Apple's turnaround, the company still sells fewer than 4 percent of the world's PCS, says researcher Dataquest Inc. What's more, the opportunity in portables is particularly promising: After all, in the early 1990s, Apple PowerBooks were top sellers. But Apple had quality and manufacturing problems and ceded leadership in the category to IBM and Dell. Its share plunged to just 2.3 percent by 1997.


    Under Jobs, Apple has regained ground in traditional desktop strongholds such as graphic arts and rolled out pricey new PowerBooks aimed at professionals. However, the biggest growth opportunity for PCs today is among consumers - especially novices. The iMac has already attracted many such customers, and Apple is trying to do the same for portables - where sales are now growing 33 percent faster than sales of desktop PCs.

    Answer the following questions:

    Is this an example of organizational renewal or transformation? Why?

    Do entrepreneurs like Steve Jobs have to leave large organizations to achieve innovation, or can they successfully transform larger companies? Why?

    What adaptive orientation was used? Support your answer.

    The response addresses the queries posted in 926 words with references.

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    Solution Preview

    The response addresses the queries posted in 926 words with references.
    //In this paper, we will discuss about Apple Corporation and contribution of Steve Jobs in Apple Inc. We will also explain how Apple Inc. is an excellent example of organizational renewal. We will also explain why entrepreneurs like Steve Jobs should not leave large organizations. The paper will also include the type of adaptive orientation, which has been used by Apple. //

    Apple Inc. is a very well known American multinational corporation that deals in consumer market through designing of personal computers, computer software, and consumer electronics. The most famous products of Apple Inc. are ipod, ipad, iphone, MacBook Air, Macintosh computers, etc. Steve Jobs is a co-founder of Apple Inc. Steve Jobs has a charismatic leadership quality. Due to some reasons, he had been relieved from Apple Inc. in May, 1985; but in 1996, he returned back as the CEO to Apple Inc. The contribution of Steve Jobs in Apple Inc. is enormous because he is the person who has made Apple, a leading corporation in the consumer market (O'Grady, 2008).

    Apple is an excellent example of organizational renewal because Steve Jobs has focused more on organizational renewal than on transformation. Steve Jobs has provided innovation in Apple's products. Organizational renewal is an important aspect of organizational development that makes an adaptive change in the environment of an organization. The process of creating innovation and adoption in an organization is referred to as organizational renewal (Gillam, 2008).

    Organizational renewal is very ...

    Solution Summary

    The response addresses the queries posted in 926 words with references.