Brewing Company in Denmark: memo to managers
Not what you're looking for?
I'm doing my "memo" to the managers working with the country of Denmark and using a brewing company.
Select a company and country that interests you.
You have been asked to evaluate the country you selected as a potential market for your product(s)/service(s) and present your findings to other managers of the organization in a memo. In your memo, be sure to address the following:
Provide a brief overview of the company and why the country you selected may be a potential market.
What type of political and legal systems does the country have?
Do free elections take place?
Is the government heavily involved in the economy?
Is the legal system effective and impartial?
Do political and legal conditions suggest that it should be further considered as a potential market?
Purchase this Solution
Solution Summary
The Chi-town Beer Company is the Midwest's leading brewer of handcrafted beers. Founder and Brewer, YOUR NAME, brews his beer using the traditional four-vessel brewing process, and the world's finest all-natural ingredients. With 11 distinctive, styles of beer, Chi-town offers discerning beer drinkers a variety of brews. The brewery has won more awards in national beer-tasting competitions in the last two years than any other brewery of its size in the country. Chi-Town is an independent brewery and has half of a percent of the domestic beer market. The Company's flagship brand, Chi-town Al Capone Lager®, is brewed using the same recipe and processes that YOUR NAME's great-great grandfather used in 1867. The result is a beer unmatched in flavor, balance and quality
Solution Preview
Assumptions made: the name of the brewing company. You may want to change it if you have already chosen one. You will also have to fill in YOUR NAME into the section on the company overview.
1. Provide a brief overview of the company and why the country you selected may be a potential market.
Company Overview
The Chi-town Beer Company is the Midwest's leading brewer of handcrafted beers. Founder and Brewer, YOUR NAME, brews his beer using the traditional four-vessel brewing process, and the world's finest all-natural ingredients. With 11 distinctive, styles of beer, Chi-town offers discerning beer drinkers a variety of brews. The brewery has won more awards in national beer-tasting competitions in the last two years than any other brewery of its size in the country. Chi-Town is an independent brewery and has half of a percent of the domestic beer market. The Company's flagship brand, Chi-town Al Capone Lager®, is brewed using the same recipe and processes that YOUR NAME's great-great grandfather used in 1867. The result is a beer unmatched in flavor, balance and quality
Company Vision
The Chi-town Beer Company's vision is to be a top-performing brewer winning through inspired employees and great brands. We're driving ...
Purchase this Solution
Free BrainMass Quizzes
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.
Situational Leadership
This quiz will help you better understand Situational Leadership and its theories.
Understanding Management
This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Operations Management
This quiz tests a student's knowledge about Operations Management