Virgin Atlantic Information
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Please help me with the following:
Select and research an international company that interests you. (Annual reports often can be obtained from companies' web sites.)
Conduct a brief organizational analysis by answering the following question
Are its production facilities centralized or decentralized?
Based on the strategies that this company employs within the organization, will the company be successful in its international ventures? What changes would you recommend the organization make to help it be more successful in international markets?
THE COMPANY IS VIRGIN ATLANTIC.
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Solution Summary
A brief look at the centralization, good and bad features, and what VA needs to continue to operate successfully in the current market.
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Virgin Atlantic, by its very nature is decentralized. The company is based in the U.K. but its operations are in airports throughout several countries. Each has its own officers to maintain safety, security, and consistent delivery of the air travel business effectively and efficiently, per their mission statement. The company prides itself on its proactive and innovation so that it does not compete, but leads the industry in many areas such as customer service, delivery of service, and customer satisfaction. Each operations is required to meet these standards as set by the corporate headquarters, in keeping with local ...
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