Purchase Solution

Virgin Atlantic Information

Not what you're looking for?

Ask Custom Question

Please help me with the following:

Select and research an international company that interests you. (Annual reports often can be obtained from companies' web sites.)
Conduct a brief organizational analysis by answering the following question

Are its production facilities centralized or decentralized?

Based on the strategies that this company employs within the organization, will the company be successful in its international ventures? What changes would you recommend the organization make to help it be more successful in international markets?

THE COMPANY IS VIRGIN ATLANTIC.

Purchase this Solution

Solution Summary

A brief look at the centralization, good and bad features, and what VA needs to continue to operate successfully in the current market.

Solution Preview

Virgin Atlantic, by its very nature is decentralized. The company is based in the U.K. but its operations are in airports throughout several countries. Each has its own officers to maintain safety, security, and consistent delivery of the air travel business effectively and efficiently, per their mission statement. The company prides itself on its proactive and innovation so that it does not compete, but leads the industry in many areas such as customer service, delivery of service, and customer satisfaction. Each operations is required to meet these standards as set by the corporate headquarters, in keeping with local ...

Purchase this Solution


Free BrainMass Quizzes
Social Media: Pinterest

This quiz introduces basic concepts of Pinterest social media

Writing Business Plans

This quiz will test your understanding of how to write good business plans, the usual components of a good plan, purposes, terms, and writing style tips.

Cost Concepts: Analyzing Costs in Managerial Accounting

This quiz gives students the opportunity to assess their knowledge of cost concepts used in managerial accounting such as opportunity costs, marginal costs, relevant costs and the benefits and relationships that derive from them.

Managing the Older Worker

This quiz will let you know some of the basics of dealing with older workers. This is increasingly important for managers and human resource workers as many countries are facing an increase in older people in the workforce

Marketing Management Philosophies Quiz

A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.