Selection of Country/Markets
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The country is Dubai, and the company/service is IMS DriveSync® solution, which combines the best of vehicle telematics, in-car information and entertainment, with the fun of social networking - turning any vehicle into the ultimate Connected Car™. See more at: http://www.intellimec.com/drivesync/#sthash.ExlHFKYf.dpuf
Please help with the following.
1. Rationale for selection of country and/or market
2. Describe the target market you have selected.
3. Explain why it is an appropriate market for both the company and the product or service you are offering.
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Solution Summary
This solution explains the rationale for selecting Dubai as the target market for a new luxury technology product.
Solution Preview
Country is Dubai and the company and service is IMS DriveSync® solution combines the best of vehicle telematics, in-car information and entertainment, with the fun of social networking - turning any vehicle into the ultimate Connected Car™. - See more at: http://www.intellimec.com/drivesync/#sthash.ExlHFKYf.dpuf
1. Rationale for Selection of Country and/or Market
Dubai is a capital of the United Arab Emirates, which is one of the rare growing markets in Middle East. The Dubai market has very good potential. As per the uaeinteract, "The automobile sector continued to record a significant growth in sales during the first six months of the year 2013, including European car manufacturers, who ...
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