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National and Corporate Strategy for International Business

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It is a known fact that workforce diversity plays a pivotal role, in partcular, in multinational companies to ensure survival and competiveness in various countries they operate. But how to you accommodate various aspects of national and corporate cultures that appear to be remotely different, in packaging them to develop company's international strategy?

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This solution offers a discussion on the importance national and coprorate cultures have in developing an organization's strategy.

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The issue of international business strategy is multifaceted at best. By that I mean, because cultures do vary across the globe, different countries tend to have different expectations from businesses in terms of how those businesses meet their expectations. Consequently, customer expectations of businesses vary based on cultural needs and values. Therefore, it is up to the individual ...

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