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International Finance Rivalries

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Please help with the following problems involving international business.

Saint-Gobain, a French firm, and Pilkington PLC, a British firm, are arch rivals in the European flat-glass business. After Britain's exit from the ERM in September 1992, the pound fell by 15% against the franc.

a. What was the likely impact on Saint-Gobain's profitability of the pound devaluation?

b. What was the likely impact on Pilkington's profitability of the pound devaluation?

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Solution Summary

This posting helps with problems involving business strategy. It provides a detailed solutions to the student's questions about international business that involve profitability and pound devaluation.

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Problem: Saint-Gobain, a French firm, and Pilkington PLC, a British firm, are arch rivals in the European flat-glass business. After Britain's exit from the ERM in September 1992, the pound fell by 15% against the franc.

Solution:

a. What was the likely impact on Saint-Gobain's profitability of the pound devaluation?

ANSWER. Saint-Gobain will be ...

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