As the VP of International Sales, you are responsible not only for sales but also for sales strategy. Prepare a preliminary report to the CEO identifying which three countries you think would most likely be interested in PM Company's mobility product and state why you think these would be good target countries. Describe the opportunities and risks in each of the target countries. Then discuss the cultural (including religion, ethical business behavior, social responsibility, language, etc.), political, economic, legal and technology issues you, as Vice-President of International Sales will face when selling into these countries. In addition, explain any other differences between selling the mobility product in the United States and selling it in your three targeted countries.© BrainMass Inc. brainmass.com October 16, 2018, 10:28 pm ad1c9bdddf
1669 Words, APA Format
Expansion of Mobility Products Business in India, China & Japan
In this preliminary report, I as the Vice President International Sales of PM Company will be discussing about the expansion of company's business in three other countries such as Japan, China & India. Along with this, the opportunities and risks associated with the expansion of our business in the above mentioned countries will be discussed. Afterwards, I would be discussing about the cultural, economic, legal and technological environment of these countries.
PM Company is involved in producing mobility products such as wheelchairs (electronic & manual), walkers, lifts, ramps, etc. These mobility products are helpful in providing some mobility to the persons who are not able to ambulate completely on their own. Our company will be aiming at expanding our business in these three countries such as Japan, China and India. Nowadays, many companies are becoming global and exploring new opportunities for their business.
There are several factors that attract a company to go international. As PM Company is doing well in the business of mobility products in the United States of America, we should expand our business in some other countries also and it will be helpful for our company to get a global image and other benefits. The other benefits of internationalization are profit advantage and growth opportunities. Along with these benefits and opportunities, there is an existence of some problems also such as domestic market constraints, competition, government policies & regulations, etc.
I have selected three countries in which I want to expand our business of mobility products. These countries are Japan, China and India and I am going to describe the cultural, economic, political, legal and technological environment of these countries. The environmental analysis of these countries will be assisting to explore new opportunities and establish our business successfully in these locations. The environmental analysis of these countries is as follows:
India is one of the countries which I have selected for business expansion of our mobility products. India is a big country of Asia and it is having a population of more than one billion. Initially, India was considered as a low income country with slow economic growth and most of the population was involved in agricultural activities. But as the time passes, India is becoming able to stand at a secure position in the world. Today, India is a developing country and it is growing at a high pace. Indian economy is having a constant growth 8-10 percent per year (India, 2008). The modernization and advancements in India market and economy can be very assistive for the growth of our ...
The response addresses the queries posted in 1669 Words, APA References
Domestic Business Strategy
1) Once a domestic business strategy is created, why should a business plan be created that is focused entirely on the Global Market? The student should understand the complexity of the foreign market and the huge opportunities that exist to further drive their product and brand. The international corporation must have a clear corporate objective and direction that should closely align to the corporate goals and objectives. While the execution will vary by market, the basic strategy of the firm and identity needs to be established, understood, and communicated.
2) When writing a business plan, what are the potential audiences that you should address and how would you adapt your business plan to each of the audiences? Students should understand that there is the board of directors who will scrutinize the plan. The board must be able to understand the plan and that the plan has a high probability of success. Internal marketing, salesmen, operational people, etc, must all understand the program so there is a clear corporate direction that the organization is pursuing. The investment community must understand the plan and have confidence in management's capability to execute the program. The plan should align with your customers' needs and wants. The plan must be able to address the different countries and cultures that the firm will be competing in and must be flexible enough to address the uniqueness of the international market. Finally, the shareholders need to know you have a clear and concise business strategy that will maximize the long term success of your corporation.
3) Identify the 6 Rules for Market Revitalization and how they are critical when competing in the global market. Branding is not the same as advertising. It is a promise that when you buy a product in the international market you will get and have an experience. A brand is a promise versus the actual deliverable which is a product or service. This is its international identity and its commitment to deliver on its promise. Rule 1 Refocus the organization Rule 2 Restore brand relevance Rule 3 Reinvent the brand experience Rule 4 Reinforce a results culture Rule 5 Build brand trust. Rule 6 Realize global alignments detailing these initiatives and how they are absolutely critical in establishing a solid international plan that will be successful.
4) Explain how McDonalds lost their way internationally and how they were able to reenergize their organization. Before 2003 McDonalds was driven by building the number of stores and driving sales by expanding the number of stores. On 2003 their new direction was to enhance the experience at the store level and drive sales at existing stores. They wanted to increase the number of visits to the store by the same individual. They wanted to be bigger by being better. They decide to pursue improved profitability by revitalizing the brand!
5) Why are operational processes so important when trying to execute your strategic global business plan? Once a solid plan and strategy is established it really is up to the operational and technical people to establish a plan that can allow the rest of the organization to execute on their established initiatives. The operation plan must be achievable, understood and followed. Where a country may have some barriers to entry the team must establish processes to overcome the local issues. A detailed plan that addresses issues that may occur is absolutely necessary. Part of the plan is coordinating your deliverables with your sales and marketing team in order to insure the promises to the customer from the brand are achieved.View Full Posting Details