Explore BrainMass
Share

Marketing and Global Expansion

This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

Why is it important to understand the political and economic history of a region when expanding into markets in that region? How do you determine an appropriate market, size and growth potential for global expansion?

© BrainMass Inc. brainmass.com March 21, 2019, 11:52 am ad1c9bdddf
https://brainmass.com/business/international-business-risk/marketing-and-global-expansion-52677

Solution Summary

This solution examines why it is important to understand the political and economic history of a region when expanding into markets in that region. It also explains methods to help determine an appropriate market, size and growth potential for global expansion. Supplemented with a highly informative article on the drivers of global expansion and a detailed description of global expansion with charts and step-by-step strategies to consider.

$2.19