E-commerce
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For an internet or e-commerce company that only sells in the United States but wants to expand globally, what type of strategy would you recommend for the initial expansion? Why? Describe the factors this company would need to consider while pursuing this strategy.
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Internet or e-commerce company strategy for global expansion.
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First, I would definitely go to marketing experts in other countries to see if the product would be well accepted in other countries (and what countries those would be). This information may be costly but may make it or break it for the company once it does expand due to the fact that if in fact it is mistake, the ...
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