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Business case model

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Please read the attached case and answer to the following questions with in depth information.

1. Evaluate Fairbanks' approach to entrepreneurship in the credit card industry.

2. Identify Capital One's key functional strategies, company policies, and organizational structure and how they support/fail to support the company's overall strategy and objectives.

3. Write a one-sentence statement that summarizes Capital One's strategy.

4. Evaluate Capital One's strategy. Is is internally consistent? What are Capital One's key competitive advantages?

5. Was the company's strategy well-suited to the competitive environment that it faced? Why or why not?

6. Evaluate the America One and Summit Acceptance Corporation initiatives. Trying not to use hindsight, would you have supported either? Both? Why? Why not?

7. What strategic issues does Capital One face at the time of the case?

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Capital One Financial Corp ( COF) is a McLean, Fairfax County, Virginia-based bank holding company specializing in credit cards, home loans, auto loans, and savings products. It operates as the holding company and started in 1993. The bank also offers credit card products, as well as small business lending, installment lending, and healthcare financing. The company invests in various securities, including the U.S. Treasury and other U.S. government agency obligations, collateralized mortgage obligations, mortgage backed securities, and asset backed securities. The firm was a pioneer of the mass marketing of credit cards in the early 1990s.

1. Evaluate Fairbanks' approach to entrepreneurship in the credit card industry.

The approach of Faribank is quite innovative and that has led to the success. His approach has been combination of empowering the human beings with giving them best of the infrastructure. One can say that he was successful in bringing the following combination:
? The people (the founders, including the management team as well)
? The idea (as developed and refined concept in order to exploit market opportunities)
? The resources (which are important for the setting up of the business and making it grow)

www.labor.entrepreneurship.de/tiki-index.php
He leveraged the above to introduce innovative products in the credit card industry. One such example is balance transfer which propelled the success of them.

2. Identify Capital One's key functional strategies, company policies, and organizational structure and how they support/fail to support the company's overall strategy and objectives.

Functional strategy

It includes the strategy for each functional areas. Thus it includes marketing strategies, new product development strategies, human resource strategies, financial strategies, legal strategies, and information ...

Solution Summary

Please read the attached case and answer to the following questions with in depth information.

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