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three advantages of global brands

Identify at least three advantages of global brands. Are the advantages greater than the disadvantages? Explain.

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Three advantages are:

1) Economies of scale is an important advantage of global brands as global branding reduces costs pertaining to R&D, etc. and thus generates significant cost savings for the company.

2) International brand equity allows global ...

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Identify at least three advantages of global brands. Are the advantages greater than the disadvantages? Explain.

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