three advantages of global brands
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Identify at least three advantages of global brands. Are the advantages greater than the disadvantages? Explain.
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Identify at least three advantages of global brands. Are the advantages greater than the disadvantages? Explain.
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Three advantages are:
1) Economies of scale is an important advantage of global brands as global branding reduces costs pertaining to R&D, etc. and thus generates significant cost savings for the company.
2) International brand equity allows global ...
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- BComm, University of Delhi
- Post Graduate Diploma in Management (Equivalent to MBA), All India Management Association
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